Evolution of Medical Practice Essay Example for Free

Evolution of Medical Practice Essay 1) Great Cases in Bioethics, compiled edited by Paul A. Lombardo (2005) [available at the law school copy center] 2) Limits: The Role of Law in Bioethical Decisionmaking, by Roger B. Dworkin (Indiana, 1996) Strangers at the Bedside: A History of How Law and Bioethics Transformed the Practice of Medicine, by David J. Rothman (Harper-Collins, 1991). [These are available for background material.on reserve at the Law Library the Center for Bioethics] The field of Bioethics has developed over the past thirty years as a product of several shifts in American cultural consciousness. The pervasive use of rights-based rhetoric borrowed from the civil rights movement contributed to the evolution in the role of physicians as they relate to patients. An ongoing conversation about the impact of law in shaping medical practice also influenced the current complexion of Bioethics as an area of study. A number of legal cases stand as signposts for critical moments in the history of Bioethics. They mark the changing public perception of the intersection of science, medicine, personal values and law. This seminar explores those cases. The first two weeks of the seminar will include a course orientation and exploration of two cases by the instructor. Each week thereafter will feature a presentation on one or more seminal cases, prepared by one or more students. The second hour of the seminar will be a discussion period that focuses on the cultural impact, legal significance and ethical issues raised by the cases. In addition to a class case presentation and involvement in seminar discussions, each law student will be required to complete a research paper building on material presented during the case presentation. Students should be prepared to choose a topic and presentation date at the first seminar meeting. Guidelines for Class Presentations and papers Each student is required to choose a case and make a class presentation that explores the historical, legal, and ethical context of the case. The rest of the students will prepare for the class by reading the case opinion(s). In the first hour, students should: Present the case in its historical setting, budgeting time to entertain questions during or at the end of the hour. The presentation should highlight critical facts of the case, with particular attention to both facts and arguments that have engendered ethical debate. Describe the responses of commentators (ethicists and other) to the case when it was decided; Note the prevailing norms of that period with reference to the ethical and legal issues in the case—this will require a search of the literature of the period; Be prepared to answer the question: Why is this a paradigm case (or set of cases) in the history of bioethics, in other words, why does this case have enduring significance in ethical and legal debate? Students should plan their seminar presentation by meeting with the Professor well in advance of the scheduled presentation date. Resources: A variety of resources may be used, including journal articles from the legal and medical literature, other cases that preceded and followed it, and contemporary media coverage that will explain the social/cultural reaction to the case. Audio visual aids, including video/audio tapes, slides or overheads may be used to elucidate elements of the case. Depending on the time at which the case occurred and the amount of commentary (of various kinds) it may have generated, each student may use different types of resource material, and may choose a different disciplinary perspective from which to present the case. Research for the presentation should range from popular professional books and articles that elucidate the case and its impact to information found on the Internet. Students will be expected, as part of the class session, to provide other seminar participants with copies of a detailed outline of their presentation. A bibliograpy (1-2 pages) of sources must accompany the materials. The second hour will involve A discussion with assistance from other students and the Professor, to place the case in the current ethical and legal context. What are the contemporary ethical issues with which the case is now associated? What current cases need to be examined in reference to the â€Å"Great Case?† Where does the debate stand today? What is at stake ethically in the debate and what is your position on the issues? Seminar Paper Each student will be required to write a research paper of significant size and substance on a topic that expands on or relates to the case presented in class. The paper will provide an in-depth exploration of issues raised during the class discussion or in conference with the Professor, and will incorporate reference material discovered during research. The paper should be no less than 25 pages, and should demonstrate familiarity with the scholarly literature in the relevant areas.

Context in Mother Courage and her Children by Brecht Essay -- Second W

Context in Mother Courage and her Children by Brecht There are many different contexts to the play and they are all influenced by social, cultural and historical implications. The context of the play itself and how it was written and performed for the first time and now were all influenced by events that occurred in Brecht’s life. The play itself discusses the thirty year war but is a clear reflection of the Second World War. Brecht believed that the war only took place for the economic benefit of the government and decided to portray this within his work. Marxism was the influence that gave Brecht hope that there was good within humans although some needed re-awakening. Therefore his objective was to make people aware of this and he did this through a process of alienation. The play Mother Courage and her Children was Brecht putting his ideas into practice as the whole play involves alienation and concentration on the political message being portrayed. Brecht’s work was banned from Germany and some of his performances were even disrupted by police and due to the portrayal of the war through his work his plays were socially unacceptable. Due to this social implication the context of Brecht’s play itself conveyed the true nature of the war to its extremes and this decision is clearly apparent in Mother Courage and her Children. The Chaplin was observed as the ironic hypocrite whom represented religion but was too scared to stand up for what he believe...

Best Buy Marketing Plan Essay

Since its start in 1966 Best Buy Co. , Inc. has become a leading multi-channel global retailer and developer of technology services and products. The company is headquartered in Richfield, MN and currently has 180,000 employees. Best Buy operates in the U. S. , Canada, Mexico, Europe, as well as China. Their product offerings include mobile products, televisions, e-readers, digital cameras, computers, appliances and many others. Best Buy attributes their steady growth over the years to their deep commitment to innovation and their customers. They continually adapt their product offerings to meet and exceed the ever changing technology needs of their customers. Best Buy recognizes that in the world of retail company’s need to constantly be finding new ways to attract, and retain customers. This has led the company to transform their operating models, as well as their stores to have a more customer-centric focus instead of the product-centric focus they once had (BBY, 2012). Recently Best Buy has been forced to make some difficult decisions regarding their company in an effort to stay competitive. With the departure of Best Buy’s CEO, Brian Dunn the company had to deal with some negative press regarding his inappropriate behavior with a company employee. In addition the company’s founder and chairman of the board of directors, Richard Schulze, was also caught up in this negative press and also resigned from the company. Recently Best Buy announced the closure of 50 of their big box stores, and lay off of hundreds of employees in an effort to cut costs (â€Å"Opportunity amid,† 2012). As online shopping increases in popularity, Best Buy’s current website may not be equipped to capitalize on this trend. This was demonstrated last holiday season when a malfunction of the company website cost Best Buy sales as well as credibility with consumers (â€Å"Company’s strength,† 2012). These recent events are forcing Best Buy to reevaluate their once very successful business model as they look to the future. Situation Analysis The electronics retail industry that Best Buy operates in is one that is constantly evolving as technology and customer preferences change. Business models that were successful in this industry in the past are not as effective in today’s world, thus companies are forced to adapt their techniques to retain their market position in the industry. Over the years Best Buy has built a strong brand recognition in the U. S. as well as around the world. This reputation helps the company maintain a solid market share in the industry. Another advantage for Best Buy is that they are becoming one of the few companies where customers can actually go to a store and try out electronics. Their stores give customers the opportunity to ask questions about electronics, something that online-only companies are lacking (Katsenelson, 2012). In addition Best Buy also offers customers a more personalized experience with their in-house group of electronics experts known as the Geek Squad. Since Best Buy purchased the unknown computer repair group in 2002 the Geek Squad has grown into the world’s largest tech-support operation with annual revenues exceeding $1 billion (â€Å"Company’s strength,† 2012). This industry contains two different types of retailers both offering  similar products. One type of retailer are those that offer electronics in stores, such as Best Buy, Wal-Mart, and Target. The other type of retailers are those that sole offer their products online, like Amazon, EBay, and Newegg Inc. There is a huge opportunity for Best Buy to really focus on redesigning their website, in an effort to compete with the online-only retailers. The company should work toward building a tighter collaboration between their website and their physical stores (Katsenelson, 2012). In order to truly capitalize on their stores, Best Buy should consider investing more in customer service training for their employees. When customers shop at a Best Buy store the company has an opportunity to personalize the technology experience for them. In the past Best Buy employees have been too focused on selling customers what they want to sell them instead of what customers actually need (â€Å"AT BEST,† 2012). Improved customer service will also help in the battle to turn Best Buy stores into more of an asset instead of a liability. Customers are testing products in Best Buy stores, and asking employees questions about them but then ultimately going to an online competitor to make their purchase for a cheaper price. Providing employees with more customer service training may help reduce the threat of losing sales to online-only competitors (Katsenelson, 2012). In addition to improving customer service at Best Buy the company should also focus on reinventing their customer rewards program. By creating a solid rewards program and promoting it the company could encourage more repeat business, and build a more loyal customer base. This industry is also characterized by intense competition, where many different retailers are offering the same products, thus making price one of the main motivators for customers. Best Buy’s main competitors are discount chains such as Target, Wal-Mart, and Costco. As well as online-only companies such as Amazon, EBay, and Newegg Inc. When it comes to appliances Best Buy also competes with home-improvement superstores such as Home Depot and Lowes. In an industry that is driven mostly by price companies will need to discover ways to set themselves apart from the competition in an effort to gain market share. Based on the company information for Best Buy, as well as the industry analysis a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis was created to summarize key items that the company should address. This SWOT analysis will help guide Best Buy as they look to implement a new marketing plan that will hopefully lead to a successful future. SWOT Analysis Strengths (Internal Factors):Weaknesses (Internal Factors): Brand recognition Cost of operating large stores Extended portfolio of products and services Recent negative press regarding departure of upper management Geek Squad Disconnect in regards to pricing between stores and website Opportunities (External Factors):Threats (External Factors): Focus on redesigning company website Intense industry competition Improve employee customer service training Customer information stored on website being hacked Work with vendors to offer bundled products available exclusively at Best Buy Customers shop products in Best Buy stores but ultimately buy product cheaper from online-only competitors Enhance customer rewards program New product launches by major vendors Implementation Control Best Buy executive leadership should review this marketing plan quarterly to track the marketing strategy. Executive leadership should assign individuals to take on responsibility for pushing projects along to meet the marketing strategy. Management must create a schedule and budget to monitor progress but also adapt to any unexpected events that may occur and plan accordingly.

A Critical Evaluation Of The Internet - 997 Words

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